MacLean-Fogg Company Safety Brand Initiative Recognized in Collaboration with DSS


WILMINGTON, DE, January 6, 2022 – DuPont Sustainable Solutions (DSS) today announced its MacLean-Fogg Safety Brand Initiative earned a Brandon Hall Excellence Bronze Award for “Best Advance in Social Impact Innovation.” DSS’ Safety Brand Initiative was deployed to the employees and leadership team at MacLean-Fogg Company to help develop a safety campaign to reach the heart of their workforce, improve their safety culture, and encourage everyone to work and get home safely.

DSS’ Safety Brand Initiative is a unique, one-of-a-kind approach to employee engagement that involves all levels of an organizations’ workforce to create a safety brand identity and communication campaign exclusive to the organization. DSS utilized its Safety Brand Initiative, specialized communications materials, and its “Virtual Theater” to design highly interactive, dynamic, and engaging workshops to affect the mindsets and behaviors of employees at MacLean-Fogg to inspire workplace safety.

“I am very proud of this incredible achievement in partnership with MacLean-Fogg,” said Alyson Brandt, Managing Director, Global Learning & Development at DSS. “The Virtual Theater is an interactive experience unlike any other in the learning and development marketplace, and this award is a testament to the functionality and advancements of our learning management tools at DSS to help our clients improve their safety of their people and operations.”

By implementing this multifaceted approach, DSS helped MacLean-Fogg develop a strategy that resonated with employees across the entire organization, including participation from top executives, to yield the most effective safety transformation within the organization. This unique collaboration helped build an effective communication campaign – For Us, For Family –  to shift mindsets and encourage safe behaviors with the goal of impacting the workforce on an emotional level.

“Our commitment to safety is essential at MacLean-Fogg,” said Duncan MacLean, President and CEO of MacLean-Fogg. “For Us, For Family” is our philosophy – whether it’s in the office, on the shop floor, or in the field, our employees and customers are like family to us. No job or task is so urgent that we cannot do our work safely, and it’s important that we anchor our safety communications to this idea moving forward.”

Since the implementation of DSS’ Safety Brand Initiative, MacLean-Fogg has seen a number of improvements, most notably the practice of reciting the Safety Pledge at the beginning of every meeting and the visibility of the safety campaign throughout the organization – a critical part of employee engagement and culture enrichment.

“Our work with DSS on our safety brand was fantastic,” said Sarah Ferrett, Environmental Health and Safety Manager at MacLean-Fogg. “The workshops were innovative and so much different than any other virtual meetings I’ve attended. The safety brand is visible everywhere – around our sites and facilities and it has really become an important part of our culture.  It ultimately reminds us why we all need to work safely.”

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About the Brandon Hall Excellence Awards:

Brandon Hall Group operates the largest and longest running awards program in Human CapitalManagement. As an independent HCM research and analyst firm they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition and HR/Workforce Management. The Excellence Awards is the longest running and most prestigious in human capital management and features two annual programs that recognize best in class organizations that have successfully deployed programs that have achieve measurable results.


About DuPont Sustainable Solutions

DuPont Sustainable Solutions (DSS) is a leading provider of operations management consulting services that enable organizations to protect their employees, assets and the environment, realize operational efficiencies, innovate more rapidly and build workforce capability. By leveraging its DuPont heritage, deep industry and business process expertise, and diverse team of expert consultants, DSS helps clients turn operations management into a competitive advantage. Additional information is available at

DuPont is owned by affiliates of DuPont de Nemours, Inc. and licensed to DSS for a limited period of time.


About MacLean-Fogg Company

MacLean-Fogg Company is a worldwide enterprise with 28 global manufacturing facilities, annual sales of $1 billion (USD), and a workforce of over 3,000 dedicated employees. MacLean-Fogg operates through two primary businesses, MacLean-Fogg Component Solutions (MFCS) and MacLean Power Systems (MPS).   MacLean-Fogg manufactures via forging, forming, molding, assembly, additive and other processes to serve the automotive, electrical power transmission and distribution, heavy duty truck and other industrial markets. Visit www.macleanfogg.comto learn more or contact us at